The Tooth Whitening Business

The business opportunity in the tooth whitening market is extremely rewarding. There are several ways to get started in the tooth whitening business, most are low risk, and very high margin.

Logical Business Extensions

Businesses that already provide products or services to improve personal appearance and image, with an existing customer base are a natural fit for expansion into the tooth whitening business. The initial investment of equipment and supplies is minimal, and the additional revenue stream is very compelling.

Dental Practice

For your dentist practice, tooth whitening is a logical extension. If you're not offering tooth whitening now, your customers are going somewhere else to get it. The investment is minimal, and the margins are the highest for dental offices.

Minimum Equipment, Supply and Setup Costs: $1,500 - $2,000
Average charge for whitening treatments: $450 - $650
Average profit per treatment: $425 - $625

Salons / Medspas / Beauty Shops / Tanning Salon

Expansion into the tooth whitening business for a Spa, Beauty Shop, Hair, Nail or Tanning Salon is another low risk opportunity. Leveraging your existing customer base, this is an opportunity to increase the spending of your customers. The revenue opportunity here is really significant.

New Business Opportunities - Kiosk or Storefront

The opportunities of starting a new business or kiosk are very profitable as well. Malls and tradeshows are the most common places to see kiosks appearing. Entrepreneurs are negotiating leases in high traffic areas and generating significant returns. While the costs and profits are similar to the Spa / Beauty Shop models, the revenue tends to be higher, provided a very high traffic location is selected.

Revenue Share through Partnering

Another avenue of generating a solid revenue stream is a revenue split model. Entrepreneurs partner with beauty shops / salons / spas and establish a revenue split, whereby the the entrepreneur provides tooth whitening at the partners shop on a weekly or monthly basis, and brings along all of the equipment and supplies. At the end of the day, the partner is paid a commission per whitening session. This model offers a low risk for beauty shop owners, and the entrepreneur.

Minimum Equipment, Supply and Setup Costs: $1,500 - $2,000
Average charge for whitening treatments: $99 - $149
Average profit per treatment: $25 -$100